An animated series for children aged 6–10 that turns the language of tomorrow's financial world into the stories they love today. 100% free. Forever.
Bitty
Saver
Spendi
Ledger
Nuru
SmartFi for Kids is not a lesson. It's an adventure. We believe children absorb what they love — so we built a world loveable enough to teach them everything the future will ask of them.
Every episode is a narrative children want to revisit — financial concepts arrive as plot twists, not textbook definitions.
Multilingual, free, and accessible across devices — from classrooms in Chicago to communities in Karachi and Nairobi.
Finance has a gender gap that begins before the boardroom. We plant seeds of confidence in the earliest years, where it matters most.
Built on the Sesame Street model of combining education science with compelling storytelling — the most proven approach in children's media.
Set in the enchanted land of Worthia, five unforgettable characters take children on adventures through value, trust, trade, and the digital future of money.
She zips through Worthia asking the questions no one else dares — "But WHY does this coin matter?" Brave, bold, and built for girls who refuse to be left behind.
Slow and deliberate, he carries goals instead of gold in his shell. His superpower? Knowing that the best things in Worthia are worth waiting for.
He never met a shiny thing he didn't want immediately — and through his warm, hilarious chaos, children learn the difference between wants, needs, and wisdom.
She sees everything and forgets nothing. She teaches transparency, accountability, and the quiet truth that writing things down is a form of power.
A baby elephant of extraordinary emotional intelligence. She feels what money makes us feel — fear, generosity, joy, trust. Nuru first lives in our founder's own children's book series.
The financial world is changing at a pace no generation has faced before. Digital currencies are gaining regulatory frameworks. The next generation will inherit a hybrid financial ecosystem — and right now, we are not giving them the language to navigate it.
Especially girls. The data is not subtle — and the time to act is not high school. It is age six.
"Somewhere right now, a six-year-old girl is watching a screen. She doesn't know yet that she is learning to be afraid of finance — or fearless in it. SmartFi for Kids is a choice about which story she grows up inside."
— Sannia Abdullah Close, Founder
Gender gap in fintech usage globally — women trail men across 28 countries. (BIS/World Bank)
Women in fintech leadership worldwide — barely moved in 20 years. (IMF)
Women in low-income countries are less likely to own a mobile money account — and the gap is widening. (GSMA 2025)
Share of venture capital that reaches female-founded startups. (Women's World Banking)
Sannia Abdullah Close is a Pakistani-American immigrant, former academic, children's book author, and novelist. She spent years inside universities studying how children learn — and left to build something that could reach the children institutions overlook.
Nuru — the emotionally intelligent baby elephant at the heart of SmartFi for Kids — first lived in Sannia's own children's book series, making her the bridge between the world of story and the world of financial education.
SmartFi for Kids is not just a project. It is a letter to every girl who was never shown that finance belongs to her too.
SmartFi for Kids is coming. Join our early community — educators, parents, philanthropists, and dreamers — and be the first to know when Bitty and her friends are ready to fly.
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