An animated series for children aged 6–10 that turns the language of tomorrow's financial world into the stories they love today. 100% free. Forever.
SmartFi Kids is not a lesson. It's an adventure. We believe children absorb what they love — so we built a world loveable enough to teach them everything the future will ask of them.
Every episode is a narrative children want to revisit — financial concepts arrive as plot twists, not textbook definitions.
Multilingual, free, and accessible across devices — from classrooms in Chicago to communities in Karachi and Nairobi.
Finance has a gender gap that begins before the boardroom. We plant seeds of confidence in the earliest years, where it matters most.
Built on the Sesame Street model of combining education science with compelling storytelling — the most proven approach in children's media.
Set in the enchanted land of Worthia, five unforgettable friends take children on adventures through value, trust, trade, and the digital future of money.
She zips through Worthia asking the questions no one else dares — "But WHY does this coin matter?" Brave, bold, and built for girls who refuse to be left behind.
Slow, deliberate, and always planning ahead. Zari carries goals instead of gold in her shell — teaching children that patience is the most powerful savings tool.
Kofi never met a shiny thing he didn't want immediately — and through his warm, hilarious chaos, children learn the difference between wants, needs, and wisdom.
Orin sees everything and forgets nothing. He teaches transparency, accountability, and the quiet truth that writing things down is a form of real power.
A baby elephant of extraordinary emotional intelligence. She feels what money makes us feel — fear, generosity, joy, trust. Nuru first lives in our founder's own children's book series.
The financial world is changing at a pace no generation has faced before. Digital currencies are gaining regulatory frameworks and the next generation will inherit a hybrid financial ecosystem — right now, we are not giving them the language to navigate it.
Especially girls. The data is not subtle — and the time to act is not high school. It is age six.
"Somewhere right now, a six-year-old girl is watching a screen. She doesn't know yet that she is learning to be afraid of finance — or fearless in it. SmartFi Kids is a choice about which story she grows up inside."
— Sannia Abdullah Close, Founder
Gender gap in fintech usage globally — women trail men across 28 countries. (BIS/World Bank)
Women in fintech leadership worldwide — barely moved in 20 years. (IMF)
Women in low-income countries less likely to own a mobile money account — and widening. (GSMA 2025)
Share of venture capital that reaches female-founded startups. (Women's World Banking)
Sannia Abdullah Close is a Pakistani-American immigrant, former academic, and children's book author who believes that the stories we tell — especially the ones we tell ourselves — shape who we become.
She understands that life is not easy for anyone, and what matters most are the lessons we draw from both success and hardship — and how we carry those forward.
Through her work, Sannia emphasizes helping children stay connected to their emotions, so they can grow into thoughtful, resilient, and well-rounded individuals.
Her character Nuru, the emotionally intelligent baby elephant, brings this vision to life — bridging storytelling, emotional awareness, and financial learning in a way children can understand.
SmartFi Kids reflects this belief: a space where stories introduce children to the world of money, helping them build confidence, curiosity, and a healthy relationship with finance from an early age.
SmartFi Kids is coming. Join our early community — educators, parents, philanthropists, and dreamers — and be the first to know when Bitty, Zari, Kofi, Orin & Nuru are ready for the world.
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